Custom Drapery Designs, LLC is a custom window treatment and interior design studio. Our social media goals center on growing our following, increasing engagement, and establishing a distinctive brand identity in a highly competitive industry.
I managed all social media accounts—including Instagram, Facebook, Pinterest, and LinkedIn—while developing content strategies to boost visibility and connect with our target audience.
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Social Media STRATEGYMy social media strategy for Custom Drapery Designs, LLC focused on increasing both follower growth and engagement across platforms. Through a combination of curated content, interactive posts, and strategic posting schedules, I was able to cultivate a more engaged and loyal audience.
Since custom drapery is a niche and slowly fading art, a key part of our growth strategy was building connections with local interior designers. By collaborating on projects and tagging them in our posts, we encouraged them to repost our content, generating more internal leads and expanding our reach. Additionally, as Custom Drapery Designs, LLC grows its interior design brand, I leveraged stunning interior project photos to diversify our content and showcase the full scope of our work.
After joining the team, I identified a crucial opportunity to expand our audience beyond the traditional 45+ demographic to also engage younger homeowners and designers in their 30s and early 40’s.
To achieve this, I modernized our content by:
- Incorporating Reels for more dynamic and engaging storytelling
- Enhancing visual aesthetics with cleaner, more polished imagery
- Utilizing strategic hashtags and brand collaborations to increase visibility
To ensure our content resonated with both age groups, I balanced styles and formats:
- For the older audience: Larger fonts in Stories, detailed captions, and informative posts
- For younger users: Upbeat Reels, sleek visuals, and posts that emphasize the artistry and originality of custom drapery
STORIES
This strategy helped bridge the gap between traditional and modern audiences, positioning Custom Drapery Designs, LLC as both a respected expert in custom window treatments and a forward-thinking interior design brand.